The Right Tools Can Automate MLM Lead Generation

Generating leads for a Multi-Level Marketing business, or MLM, can certainly be a tedious process. However, with the right tools, MLM lead generation can be simple. Here are some ways in which MLM leads can be gathered automatically—24 hours a day, seven days a week.

Information Hotlines

Information hotlines are great ways to recruit MLM leads because they require little to no effort on the part of the actual business owner. Here, the owner simply records a message—or purchases a recording from the MLM company itself—for callers to hear when they are interested in a product. It is important to remember that most of the callers will not be interested in becoming MLM salespeople in order to set the proper expectations, but an information hotline is a great way to ‘funnel’ people who are at least interested in the products being offered into a single category. When this MLM lead generation tool is used in combination with others, it can become quite powerful and effective.

Generic Marketing

While most MLM business owners are focused upon flaunting the benefits and value of the specific products they are selling, this can be difficult, especially when there are several competitors within the industry. As a result, some professionals who are focused on MLM lead generation choose to advertise generic products instead. For instance, a company that sells a branded MP3 player that is not as well-known as its counterparts may experience some difficulty. By promising consumers more information about one of the best MP3 players on the market—without giving away the brand name, of course—it is more likely that the business will garner more attention from consumers who are dead-set on a specific brand.

Call Capture

Call capture is a great tool for MLM lead generation, especially when it is used in combination with generic marketing efforts and information hotlines. This feature records the details of each and every incoming call, allowing MLM professionals to contact the callers who may have seemed truly interested in the product, but were perhaps not quite sure. While this process is not automated, it does remove much of the hassle from cold-calling thousands of different individuals and ensures that almost half of the people the MLM professional calls will have at least some interest in the products and services.

Websites and Newsletters

Many people feel more secure when it comes to learning about a product, service or company when they can do so on their own time and not under the watchful eyes or ears of an affiliated individual. The best way to provide interested parties with this learning opportunity is through the use of company newsletters and informational websites. When a consumer purchases the product or service being offered, it is wise to send that individual a monthly newsletter via e-mail in order to let them know about the MLM business opportunities. Sometimes, it may take a year’s worth of continued product use before consumers come around to the idea of joining an MLM company as a salesperson.

MLM lead generation does not have to be a time-consuming process when there are plenty of affordable tools at a professional’s disposal. These tools have been tested time and again to provide professionals with the best technology available to make their businesses successful.