Lead Capture Pages Need to Entice Visitors to Leave Their Contact Information

While anyone can create lead capture pages in theory, not every page is created equally. These pages must be well-designed, easy to navigate and packed with information that will entice visitors to leave their contact information for continuous follow up and conversion.

Design

The first thing that must be considered when it comes to designing lead capture pages is the overall design. Most pages should follow a template that includes a headline, content, opt-in form, call to action and conclusion. The fonts used should be large and easy to read, and colors that may strain the eye should always be avoided. The layout of the page should be clean and professional in order to allow visitors to find the information they need. If information is scattered or hard to find, it is likely that visitors will leave the site and search for the answers they need elsewhere. Finally, if images are used in the content, they should always be clearly labeled and relevant to the text.

Content

The actual text that is included on lead capture pages should be informational and helpful without giving too much away. Remember, the point is to entice visitors to want to learn more, and the only way they can do this is by entering their information into the opt-in form. The content should provide a list of benefits that is associated with the product being sold or the benefits of becoming a distributor. However, it is important to let the reader know that these benefits will be expanded upon after they have provided basic information about themselves.

Call to Action

Lead capture pages are ineffective without a powerful call to action, so it is important to include this several times throughout the page. Even so, it is best to avoid using phrases like “submit” or “enter” because these may actually deter visitors from providing their information. Instead, phrases like “act now” or “get started today” may be more effective because they create a sense of urgency in the mind of the reader. After all, the entire point behind the page is to collect the reader’s information so that a welcome letter and follow-up communications can be sent to him or her via email or another method—such as postal mail—if it is better for the company’s particular industry.

Opt-In Form

The final thing to consider when creating lead capture pages is the opt-in form itself. There are a few key points to remember when the form is being developed. First, it is important to never ask for more information than is absolutely necessary. A reader who feels as if he or she is being asked for too much information is likely to skip this step altogether. The form should be easy to locate, quite large, and formatted in a font and style that is professional and pleasing to the eye. Most of the time, simply asking for a first and last name as well as an email address is sufficient.

While a lead capture page can be put together in as little as a few hours, it is worth any MLM company owner’s time to ensure that all of the above tips are followed. This way, readers are more likely to provide their information and more leads can be generated for future conversion.

The Best Lead Capture Page System will Grow Your Business

A lead capture page system is essentially a way for an MLM distributor to obtain basic information about a website visitor—particularly their email address. With this information, it is possible for distributors to keep in contact with leads until they are ready to do business.

Getting Visitors to the Website

Before a good lead capture page system can be effective, distributors must determine the best ways to drive traffic to their websites. In most cases, techniques such as article marketing are the best to use. By placing well-written, keyword optimized content on multiple directories, it is possible to link potential leads directly to the website. There is one primary benefit of generating leads this way: the people who visit the website are already interested in the products and services being offered. They are more inclined to enter their information on the landing page because they truly want to browse the website and get more information.

Building a Landing Page

When it comes to the lead capture page system itself, it must be easy to read and fill out or website visitors will simply turn away. It should be highly visual, containing only colors that are pleasing to the eye. The font used should be large and easy to read, and there should only be two to three fields of information which the visitor must fill out. Typically, a name and email address will suffice, though some distributors are also interested in obtaining their visitors’ telephone numbers. If this is the case, distributors should be sure to make this information optional for the consumer; they should never leave the website simply because they are unwilling to provide their telephone numbers.

Developing a System

After the landing page has been designed, the next part of a good lead capture page system is determining how the visitor will be welcomed to the website. In most cases, this is done with the use of an autoresponder—or a piece of software that is designed to send an automated email to the visitor as soon as they provide their information. This email should be a resource that is filled with information, but it should never be so long that it deters the lead from reading it in its entirety. It should be well written, and it should also contain links to other parts of the website as well as contact information.

Continued Follow-Up

Without the ability to follow up with a lead, they will likely lose interest and decide not to make a purchase or take advantage of distributorship opportunities. Continued follow-up is necessary, and this is usually done in the form of automated newsletters. Of course, if a particular lead contacts the distributor directly, it is perfectly acceptable—and even required—for the distributor to respond with a personal email rather than an automated response. This is because the consumer will likely ask detailed questions and will appreciate a personalized response rather than one that was pre-generated.

A good lead capture page system is necessary for ensuring that consumers can find the business website, that they will enter their information into the form, that they will be contacted either automatically or personally, and that they will eventually be converted into distributors.

The Top MLM System Combines Lead Capture and Email Campaigns

When it comes to choosing an MLM system, the sheer number of companies that promise success can be daunting and somewhat off-putting. By remembering that the top MLM system in the world combines lead capture and email campaign techniques, this decision will undoubtedly be made easier.

Making MLM Companies Successful

There are two things that an MLM distributor must do in order to make their businesses successful: generate leads and convert them into affiliate distributors. There are several MLM systems available on the web these days that promise success to distributors, whether they are just starting out or have been involved in the business for years. When choosing an MLM system that will truly provide the best tools for potential success, it is important to remember that the system must integrate lead capture and email campaigns in a seamless fashion with a level of reliability and customer support that cannot be duplicated.

Lead Capture

Lead capture is the process by which potential affiliate distributors are targeted and their information is recorded. This is typically done in one of two ways in an MLM business: by recording their names and email addresses when they visit a website or by recording their telephone numbers when they place a telephone call. Lead capture features are much more effective than cold calling and are free from many of the repercussions that new privacy laws—including Do Not Call lists—have created for MLM distributors. In fact, lead generation is a series of very specific processes that will help distributors reach out to only those people who may be interested in the MLM affiliation.

Email Campaigns

It has been estimated that some 77% of the population of the United States has at least one email address that they check on a regular basis. With this information, MLM distributors can easily reach out to consumers in a way that is less direct and personal than a telephone call or home visit. However, email campaigning is used by many MLM companies, causing the messages to be instantly picked off by spam filters or deleted by consumers before they are ever even opened. Email campaigns should be targeted and worded in such a way that they will bypass spam filters and capture the attention of the consumers to which they are sent.

Combining the Two

The most successful MLM system in the country combines lead capture and email campaigning in such a way that consumers are enticed to learn more about the opportunities available to them. Since only a few out of every 1000 leads may actually become affiliates, it is important for MLM distributors to reach out to their intended demographics in the best way possible. They must hold their lead’s interest until all of the pertinent information has been provided, without spending hours upon hours of personal time recruiting each lead. In this manner, distributors can easily recruit new affiliates without tiring themselves out or taking away from their own sales initiatives.

MLM distributors who truly want to enjoy success need to balance their time between sales, training and recruiting. The top MLM system in the country utilizes a great combination of lead generation and email campaigning in order to provide distributors with the best opportunities available.

Build Your Downline with the Best MLM Lead System

A multi-level marketing business or MLM is one of the most accepted business models today in the US and globally.  Many entrepreneurs become millionaires each year because of the success of MLM businesses.  One of the keys to having a successful MLM business is leads or prospects to build the downline of the MLM business.   One great tool for building your network marketing downline is an MLM lead system. 

MLM Lead System

A multi-level marketing lead system is a system that captures leads or prospects for a network marketing business.  These systems feature a squeeze or landing page, which is the first page a prospect will see when coming to the website.  The squeeze page provides a tiny nugget of information about the business, and then asks the prospect or lead to provide their contact information, such as email and phone numbers, to receive more information about the product or MLM business.  This is why these systems are so effective.  Each lead system gets leads or prospects of people that are actually interested in knowing more about the business.

Automatic Emails 

The best MLM lead system is going to not only provide the contact information of leads that are interested, but also automate many of the processes that a business owner would have to do over and over with each lead.  Automation in lead systems allows the business owner to enter the information and details of their business once, and then as each lead requests more information, the system automatically sends emails about the business to the lead over a period of days to months.  This way, the lead is exposed to the business and its qualities many times, while the business owner’s time is freed up from having to do this with each lead. 

Quality of the Lead

The quality of the leads received through MLM systems is a key component.  A network marketer can purchase tons of leads, but if the leads are not interested in the marketer’s specific business or product, it will not benefit the business owner at all.  This is why tracking the MLM lead or prospect is a key component of the best prospecting systems.  By tracking leads, the MLM system can tell the business owner how interested the prospect is in the business, as it shows how many times the lead has been on the site.  A lead that returns to the web site ten times is more likely to be interested in the product or business than one that only visits twice. 

The best MLM lead system will provide a number of benefits to the network marketer.  It will provide leads or prospects that are qualified and interested in the business. In addition, it will also provide automatic emails with information about the business that save time and energy for the owner.  These aspects of network marketing lead systems create a viable tool for network marketers to grow and build their downline quickly and with ease. 

Why Your Business Should Be Using a Squeeze Page

Simply drawing visitors to your business website is not enough. You also need to capture their attention as quickly as possible and then attempt to gain information about them. One of the best ways of doing this is by offering a squeeze page that will entice them to look at your website closer and provide you with contact information for follow-up purposes.

What is a Squeeze Page?

A squeeze page is basically a landing page for a website that is intended to solicit information from visitors. It normally appears just over the top of a website’s main page as a box of text. This box may give an enticing headline followed by a request for information. Some of the things that could be solicited include an individual’s name, email address and telephone number. Users usually need to enter their information and hit “submit” in order to receive free information or move to the main website or offer.

How It Helps

Website owners are virtually unable to know who may have visited a website unless they can gather personal data from these people. Some websites have a separate tab for users to click on in order to provide this information. Others may have it listed at the bottom of the page beneath other text and this makes it easy for autoresponders to be overlooked or ignored. A squeeze page encourages people to do this right away before they become distracted or discouraged, making it more likely that website owners will be able to obtain this valuable information.

Deals and Special Offers

A squeeze page can be used to promote deals or special offers that your business has available. As a condition of receiving these deals, visitors can be required to submit their contact information when they arrive at this page. You will have piqued the interest of potential customers, while giving them an incentive to provide you with some of their personal data. Knowing they might receive special promotions or discounts can sometimes encourage people who are unwilling to provide this information with the incentive they need to do so.

Newsletter Subscription

Do you have a newsletter or mailing list associated with your online business? If so, a squeeze page can be an effective tool that can help you gain subscribers. You can simply give visitors an option to subscribe to your newsletter or mailing list when they first land on your squeeze page. It can be helpful to suggest that a subscription could entitle them to special discounts or tell your visitors that newsletters contain helpful information they might find useful. Users do not want to be spammed, but may be willing to sign up for mailing lists that are likely to benefit them in the future.

If you find yourself losing touch with visitors to your website, a squeeze page could be in order. By adding this page to your site, you are more likely to build a network of contacts that you can eventually turn into satisfied customers.

MLM Lead Generation Made Easy

MLM distributors have trouble generating leads for many different reasons. While some of these sales professionals may be great at selling products and services, recruiting new candidates is a completely different ballgame. Thanks to advanced tools like landing pages and automated hotlines, MLM lead generation is becoming easier than ever before.

Discover an Audience

Before any MLM lead generation techniques will be successful, it is first important for a distributor to discover who their audience will be. As an example, a company that sells phytoestrogen-based wrinkle creams would want to advertise in places that are visited by a predominantly female audience. On the same note, it is often easier to generate MLM leads when the targeted audience is already involved in some sort of multi-level marketing prospect or is actively seeking methods to make money from home. Article marketing works wonderfully here and the name of the MLM company itself—or the products and services it provides—never have to be divulged when backlinks are involved.

Landing Pages

Landing pages are great tools for MLM lead generation; distributors have been using them with some degree of success for decades. Essentially, the landing page asks the consumer to input their name and email address before perusing through the information on the company website; this provides pertinent information to the MLM distributor and aids in advertising. These landing pages should be associated with backlinks in articles and on other sales websites in order to generate more traffic. Though they are great tools and should always be utilized in MLM lead generation, they will not garner enough leads on their own. It is important to combine landing pages with other lead generation techniques.

Sizzle Lines

While the internet is a great source of information and many consumers rely upon it daily, there are also those who prefer the old-fashioned route—a telephone call. Of course, an MLM distributor should ensure that these telephone calls can be placed 24 hours a day, but they should not be forced to answer the phone at all hours of the night to provide information. A sizzle line is a great alternative that allows distributors to record information that is related to the business. When a consumer calls the telephone number, they will hear an automated message; they should be able to select one number to hear more about products and services, another number to purchase products and services, a third number for hearing more about MLM opportunities, and a final number to leave a message.

Social Media

Social media is a relatively new phenomenon that has taken over the Web in recent years. Almost everyone with an online presence has a Facebook or Twitter account, and MLM distributors can use this to their advantage. By creating a Facebook page or Twitter account and providing information about distributorship opportunities, products and services, MLM distributors will add another outlet for interested consumers to contact them directly, and cold calling purchased leads will become a thing of the past.

MLM lead generation is a learned skill that requires a bit of time and patience in the beginning, but with the right tools, anyone can become a lead-generating professional in a matter of days—without spending a small fortune.