The Top MLM System Combines Lead Capture and Email Campaigns

When it comes to choosing an MLM system, the sheer number of companies that promise success can be daunting and somewhat off-putting. By remembering that the top MLM system in the world combines lead capture and email campaign techniques, this decision will undoubtedly be made easier.

Making MLM Companies Successful

There are two things that an MLM distributor must do in order to make their businesses successful: generate leads and convert them into affiliate distributors. There are several MLM systems available on the web these days that promise success to distributors, whether they are just starting out or have been involved in the business for years. When choosing an MLM system that will truly provide the best tools for potential success, it is important to remember that the system must integrate lead capture and email campaigns in a seamless fashion with a level of reliability and customer support that cannot be duplicated.

Lead Capture

Lead capture is the process by which potential affiliate distributors are targeted and their information is recorded. This is typically done in one of two ways in an MLM business: by recording their names and email addresses when they visit a website or by recording their telephone numbers when they place a telephone call. Lead capture features are much more effective than cold calling and are free from many of the repercussions that new privacy laws—including Do Not Call lists—have created for MLM distributors. In fact, lead generation is a series of very specific processes that will help distributors reach out to only those people who may be interested in the MLM affiliation.

Email Campaigns

It has been estimated that some 77% of the population of the United States has at least one email address that they check on a regular basis. With this information, MLM distributors can easily reach out to consumers in a way that is less direct and personal than a telephone call or home visit. However, email campaigning is used by many MLM companies, causing the messages to be instantly picked off by spam filters or deleted by consumers before they are ever even opened. Email campaigns should be targeted and worded in such a way that they will bypass spam filters and capture the attention of the consumers to which they are sent.

Combining the Two

The most successful MLM system in the country combines lead capture and email campaigning in such a way that consumers are enticed to learn more about the opportunities available to them. Since only a few out of every 1000 leads may actually become affiliates, it is important for MLM distributors to reach out to their intended demographics in the best way possible. They must hold their lead’s interest until all of the pertinent information has been provided, without spending hours upon hours of personal time recruiting each lead. In this manner, distributors can easily recruit new affiliates without tiring themselves out or taking away from their own sales initiatives.

MLM distributors who truly want to enjoy success need to balance their time between sales, training and recruiting. The top MLM system in the country utilizes a great combination of lead generation and email campaigning in order to provide distributors with the best opportunities available.